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SONY NETWORK COMMINICATIONS コーポレートリブランディング

2023
CATEGORIES
CLIENT WORK
ROLES
BRANDING
ART DIRECTION
GRAPHIC
WEB
MOVIE

 SONY NETWORK COMMUNICATIONS Corporate Re-Branding.

 SONY NETWORK COMMUNICATIONS Corporate Re-Branding.

 SONY NETWORK COMMUNICATIONS Corporate Re-Branding.

INTRODUCTION

高速インターネット回線「NURO 光」をはじめ、モバイル通信サービス、IoT、AIソリューションなど様々な事業を展開するソニーネットワークコミュニケーションズ。2021年に代表取締役 執行役員社長に渡辺潤さんが新たに就任された事を機に、新たなビジョンや行動指針の策定、そしてそれらを社内外にどう浸透させていくべきか?という課題のコーポレートリブランディング&ブランドコミュニケーションのグラフィックを製作しました。
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Sony Network Communications, which offers a wide range of services including high-speed internet “NURO Hikari,” mobile communication, IoT, and AI solutions, embarked on a corporate rebranding and brand communication project following the appointment of Jun Watanabe as CEO and President in 2021. This shift prompted the need to establish a new vision and set of guiding principles, as well as strategize how to effectively communicate these changes both internally and externally. I was tasked with creating the graphics for this rebranding initiative.

IDEA & STRATEGY

コーポレートブランディングの核となる新ビジョンは、『INFRASTRUCTURE of CHANGE 人類の変化を支える、インフラへ。』。通信インフラの進化によりもたらされる、私たちの生活のあらゆる変化を「CHANGE」のタイポグラフィー 自体で表現。力強くも、クリエイティブなCHANGEをストレートにデザインした。
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The core of the corporate branding’s new vision is “INFRASTRUCTURE of CHANGE: Infrastructure that supports humanity’s evolution.” The transformation brought about by the evolution of communication infrastructure is expressed through the typography of the word "CHANGE" itself. The design captures a powerful yet creative representation of change in a straightforward, impactful way.

CREDIT
  • Client
    SONY NETWORK COMMUNICATIONS
  • Executive Creative Director
    TAKAHIRO MIURA
  • Creative Director
    ITARU TSURUMI
  • Art Director
    NORI YOKOYAMA
  • Planner
    YUKI MATSUMOTO
  • Business Producer
    SHUJI IWAMOTO
  • Associate Producer
    TAISUKE KONAKA
  • Producer
    SATOSHI YO (AOI Pro.)
  • Producer
    SHINGO TONAKA (AOI Pro.)
  • Director
    KEI OHTA(CluB_A)
CONTACT
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TAISANKAN 206, 1-16-17 HIGASHIGAOKA, MEGURO-KU
152-0021 TOKYO
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